BFT – QUANDO IL CALCIO DIVENTA PASSIONE

I designed coordinated graphics for an amateur soccer team in Brianza, Italy. I started by creating a visual identity that would reflect the values of the soccer team. The team was born in the heart of Brianza, a region known for its green landscapes, so I used green as a distinctive color for the team. The team’s core values are grit, passion and belonging, which are also expressed by the graphic symbol. The team has a fierce and playful spirit, which I conveyed through a pop-street style in every graphic element. This is how the team communicates itself to the world.

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