caffè Borbone digital usability redesign
Concept, research, web and mobile application UI/UX, group coordination, keynote presentation structure and storytelling.
Politecnico di Milano
Marina Fernandèz, Beatrice Foresti, Severin Schwaighofer, Federica Vatri
This project is the result of the course in Ergonomics applied to web & app design; the goal was learning a website organisation and developing an application according to the basic rules of ergonomics. We started with studying Coffee Borbone brand, then we analyzed its website and three main competitors. We categorised the sections of the website, then reorganised them to make the structure less articulated and merged related sections that were initially separate. Finally we worked on the design, making the service simpler, more appealing and intuitive.